Primo centralises device management, SaaS apps, identity and IT support on one platform. Its AI agents automate repetitive IT processes like onboarding and offboarding, with full traceability and human approval controls. The $8 million round was led by Headline and Global Founders Capital, with participation from Pennylane CEO Arthur Waller and Pigment CEO Romain Niccoli.
The company has over 400 customers across 10 countries, including ASL Airlines and Attio, and has quadrupled revenue year over year to surpass $4 million in ARR. Primo will use the funding to hire, expand AI capabilities, and accelerate international growth in the UK, Germany, Benelux and Nordics.